Jan 22 2012
First Lucha Libre video game ad agency recruits the vox collective an average Punch with Launch Creative and media campaigns to tackle
New York, NY (PRWEB) August 24, 2010
Slang, an immediate leader in the creation and publication of video games inspired by the Spanish culture, today announced that New York-based boutique advertising and creative assets agency signed The vox collective as its partner in the launch of its upcoming Lucha Libre AAA? Heroes del Ring video game.
Vox collectivewhich competed against agencies in both the U.S. and Mexicohas already working with the customer the overall strategic positioning for the product, the creative teaser and launch campaigns and media plans to develop both Hispanic and mainstream audiences to achieve
Lucha Librethe wrestlingdelivers original form of a fun and powerful experience packed with memorable characters, fearlessness, and the wonders moves and acrobatics. The Heroes videogame delivers this experience through the state of the art game designed for both casual and hard core gamers. We aim to launch campaign to plot and Excite gamers on their Lucha Libre mask and get to sit in the ring, said Abraham Bautista, president and CEO of the Snake
The joint
Vox with us their vision of a strong crossover and Hispanic song for this video game. Their positioning of the game than she Wrestling. Lucha Libre This produces the powerful authenticity that distinguishes us from other forms of wrestling. They also convinced us to think as business partners, presenting the ideas beyond the standard marketing, added Bautista
Heroes del Ring game is part of our agency is all about emerging cultural trends to identify and forming them into products, assets, and campaigns that have become part of pop culture, the movement of both people and units. Our task now is to create a powerful creative campaign that beat the competition to deliver, said Roberto Ramos, President and CEO for the vox collective
creative Heroes campaign is led by the vox collective Chief Creative Officer Susan Jaramillo. The anthemic trailers are directed by the agency partner and filmmaker Andrew? S Cort? S. Mexicos Bite marketing has served as a creative partner. Besides strategic and creative development of the vox is also responsible for the mainstream and Hispanic media planning, digital strategy, branded content.
About the vox collective
The Vox Collective (http://www.thevoxcollective.com) is an advertising and marketing agency fueled by creativity, innovation and collaboration, and focus on emerging marketing priorities, including multicultural, women, digital and cause-related marketing. Agency clients include Macy’s, Bloomingdale’s, Fifth Third Bank, Slang, and Vonage among others
on Snake
Over the Serpent (http://www.slang.vg) Slang is the first video game console publisher specializing in the Hispanic intellectual property for the Xbox 360, PlayStation 3, Wii, Nintendo DS and PlayStation Portable.
Press Contact
Kate Tedesco
The Vox Collective
(646) 232-6858
ktedesco (at) thevoxcollective (dot) com
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