It might sound like a crazy rhetorical question, but it was the basis for settling on the surface looks like an impossible business – the delivering garden sheds direct a customer by. “In the process of establishing Sheds4Less, we discovered there are many ways to the actual value for the client, while at the same time optimizing the supply chain for a really low retail price liver No other abrasive merchant focused on the entire length of the distribution. chain from factory to customers, “said Alex Cochran, the founder of Sheds4less. Flying in the face of the current marketing season thinking that a channel approach yields best results, the company opted for a single channel approach. “Focus on one channel to market is essential if the product distribution chain and real value delivered to the customer to optimize,” he has to say

no compromise is the key.

multichannel retailing is the buzzword of the day. Industry commentators offer multichannel retail, or even omni-channel retailing, as the panacea of ​​the floundering bricks and mortar retail. It may not be his case.

Any combination of bricks and mortar and online retail will result in compromise. “We can not our retail channel for both online and brick and mortar sales channels at the same time optimize, they need a lot of other product characteristics for channel optimization, these competing demands always resulted in a sub-optimal process, so we have to choose, “said Cochran. “The design of product packaging, storage and physical handling properties we have an opportunity to deliver true customer value,” he about to say.

“The most important decision that today’s retailers need to make what channel the best value to their customers and the best long term returns to their stakeholders to deliver this Sheds4less approach taken.” There is no doubt that casualties will be those the wrong strategic decision making, “said Cochran

He said, “Garden sheds must rate as one of the most challenging products to offer to the consumer from a retail perspective. They are a low interest, logistically difficult product that requires a degree of specialized knowledge in the sales process and can only be purchased once in a lifetime customer is probably the ideal product for a pure online and pure bricks and mortar play, but the worst for a channel approach. Designing a garden shed range that fit within the constraints of both online and brick and mortar sales channels involves compromises that lead to the destruction of customer value “

.

One product, two systems just do not work.

Tomorrows successful retailers, the companies critically assessed value for the customer in their industry and then choose the channel on the market that the maximum value for the client.

Sheds4Less more about the project please read the following link:

http://www.sheds4less.com.au/contents/en-us/d75_Customer_Value.html

Alex Cochran is a veteran of the Australian retail and founder of the Sheds4Less. Sheds4Less a project business designed to show you actual customer value in the competitive Australian retail landscape by providing a challenge to the industry norms and focus on the optimization of a pure play channel to the market.

Contact Alex at alex (at) alexcochran (dot) com (dot) au and visit the website at Sheds4Less http://www.sheds4less.com.au

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Santa Clara University School of Law to host a concert to benefit the Black Law Students Association (BLSA) / La Raza Law Students Association Scholarship Fund with the Pete Escovedo Latin Jazz Orchestra, featuring Juan Escovedo & Peter Michael Escovedo: Saturday, March 24, 2012, 7:00pm – 9:00pm, $ 35, Locatelli Center, Santa Clara University, 500 El Camino Real, Santa Clara, California, 95053. For tickets and more information: http://law.scu.edu/admissions/events.cfm

Excelling In The Face Of Adversity:

Legendary percussionist Pete Escovedo is an artist who broke down the barriers between Smooth Jazz, Salsa, Latin Jazz and contemporary music. His name has been synonymous with great jazz in the music industry for more than 50 years. In 1989, Pete garnered a GRAMMY nomination for Mister E, and was hopeful that the first recorded E Family CD, Now & Forever (Waterfront Entertainment Group/2011), would be nominated. However, in 2011, the category of Latin Jazz and 30 other GRAMMY award categories were removed from the ballot. Pete believes in keeping the Latin Jazz tradition alive and continues to tour worldwide with the Escovedo family. His strong faith-inspired ethics and devotion to social justice parallel that of Santa Clara University School of Law.

I am not only opposed, but also ashamed that a so-called Board of Individuals who are supposed to be Experienced Music Experts are even considering omitting the Latin Jazz Category from the Grammy Awards. This is a slap in the face to all Latin Jazz Artists who have contributed some of the greatest, most interesting, and inspiring music ever recorded. The incredible talents of DIZZY GILLESPIE, MACHITO, TITO PUENTE, EDDIE PALMIERI, RAY BARRETTO, ARTURO SANDOVAL, CAL TJADER, CHICO OFARRILL, CHUCHO VALDES, and so many other Latin Jazz artists have made an enormous contribution of great music for all of us to follow. What a shame that all young and inspiring Latin Jazz artists and their music will not be considered worthy of an award.

I was fortunate enough to be nominated in 1989 for my recording entitled Mister E. That nomination inspired me to work harder at my profession to reach for the ultimate goal A GRAMMY which at some point in my life I hope to achieve. Please keep this award in its proper place. Latin Jazz is music for all Races, Colors and Creeds. It is music for all to enjoy, and is more than worthy of an award for the contribution it has made in the music industry. ~Pete Escovedo (June 2011)

Building Bridges / Strengthening Relationships:

Pete and Juanita Escovedo met in high school, and have been married for 55 years. Of Mexican and Louisiana Creole backgrounds, they strongly believe in family first and service to others. While Latin Jazz is absent from the GRAMMY ballot, Pete Escovedo and his family continue to educate and empower through live performances and workshops. It is both an honor and a blessing for the Pete Escovedo Latin Jazz Orchestra, featuring Juan Escovedo and Peter Michael Escovedo to support the BLSA/La Raza Law Students Associations Scholarship Fund.

“The Black Law Students Association chapter at Santa Clara Law is thankful for the support of the BLSA/La Raza Scholarship Fund, which will provide an opportunity for students who excel in their journey to become successful lawyers and judges. The concert, featuring the current innovations of African-American and Latino music, is a fitting event to raise money for students who strive for professional excellence and are resources for other people who continue to address the underrepresentation of African-Americans in law school, in the legal profession, and on the bench.”

~Sherrett O. Walker, Santa Clara University School of Law, Co- President, Black Law Students Association

“La Raza promotes the growth of law students with by inviting them to events that highlight Latino heritages.